You’ve been making this recipe forever and every time you share the results, someone says, “Wow, this is so good! You should sell it.” And that’s where you gets stuck, because you have no idea what to do next.

When you’re at this stage, at the very beginning with no clue what to do next, you don’t know what you don’t know. You don’t know even know what questions to ask. Eight years ago I was in your shoes. I needed help; I knew I needed help, but I didn’t know where to turn.

I stumbled along, making mistakes, spending money I didn’t have and sometimes getting lucky and finding solutions that worked. I looked for help from people who’d “been there” too. Shari Fitzpatrick, founder of Shari’s Berries, and I had a conversation during which I recall asking the most intelligent questions I could come up with. She was … Read More ...