The store layout is the foundation of a successful retail experience. It controls customer flow, showcases merchandise, and increases sales. Choosing a layout that will fit the products and space your business needs is essential. You should also consider the type of customers you want to attract.

Store Fixtures

Practical store fixtures are the foundation of a retail space that attracts and keeps customers engaged. Whether used as merchandise displays or for creating dimension, store fixtures help retailers create visually appealing, functional, and adaptable spaces that support their business goals. For example, forced-path layouts can direct shoppers on a predetermined route through a store and maximize inventory control. This design also promotes impulse purchases by drawing the customer’s line of sight to product displays and other merchandise throughout the store. However, the forced-path design can create dead-ends that frustrate shoppers trying to reach a specific destination or purchase a particular item. To avoid this, a better option is to use a free-flow layout. This type of store layout is common in clothing stores, grocery markets, and specialty food outlets. The merchandise in these store aisles is grouped into semi-separate areas with walls, merchandise displays, and other fixed fixtures. This allows for a more fluid shopping experience and provides greater flexibility to accommodate seasonal shifts.

Lighting

How you light your store plays a critical role in your retail design. Too dim and your store will look dingy and make it hard to read labels; too bright and your store will be … Read More ...